Data Driven Size and Fit Strategies
The largest companies in the world choose to work with WAIR to develop their size strategies to align with today’s consumer.
Used by brands that care about fit
Body Data as a Foundation for Fashion Tech
WAIR has exclusivity to the world’s largest network of 3D body scanners. This network and database enables WAIR the best understanding of the globalized human body.
The Scanner Network
3,000+ 3D body scanners operating in 55 countries are used to continuously capture validated 3D body scans.
The Body Database
500K new scans per year (2M already collected) are coming from the Scanner Network.
The Human Body
Over 400 body measurements are processed from each scan and users enter enriched persona info.
Sizing and Fit Services
The key to unlocking a profitable business model and sustainable business is getting your sizing strategy correct.
- Fit Coverage BaseliningWe help you understand how well your sizing strategy covers the current bodies of your shoppers, a regional shopper base, or a shopper base you want to extend into.
- Competitive BenchmarkingWe help you understand how well your sizing strategy covers your shoppers vs. your competition or another baseline sizing strategy.
- Strategy OptimizationOur data scientists can recommend the most optimized sizing strategy and set of grade rules to best align with your target consumer and your business constraints.
- Fit Allowance ValidationHave you ever tested whether your sizes fit all bodies within your size range. We provide clarity to help you clearly understand your Fit Allowance across your measurement range.
- 3D Body Model GenerationAs a result of our sizing services, we can output true-to-life 3D avatars or comprehensive body size tables to integrate into your design and development systems.
“WAIR’s understanding of each shopper’s body enables us to improve our current inventory strategy as well as our future size and fit strategy”
Adam Bridegan, CRO
“Amongst the competition, we chose to work with WAIR to develop our global sizing strategy. Their datasets were magnitudes larger and their tools were light years ahead of any competitor”
WAIR Body Insights Platform
WAIR Body Insights Platform
Develop custom populations based on gender, region, and other filters to define your target consumer.
Audience Filtering and Analysis
Subsample your body population by age, height, weight, and body measurements to further target your prospective customer.
Fit Coverage Baselining
Run Fit Coverage Analysis against various audiences and size specs to uncover hidden opportunities.
3D Body Model Generation
Review 3D body shapes of consumers that are within or outside of your sizing strategy. Integrate avatars into your 3D tools.
Share actionable reports across teams and levels of the organization to support your sizing strategy decisions.