🧭 The Apparel Marketer’s Guide to Increasing ROAS This Holiday Season

How to Maximize Every Ad Dollar and Drive Confident Conversions

The holiday season is the most competitive time of year for apparel brands. Ad costs rise sharply, attention spans drop, and conversion rates often stagnate — even when traffic spikes.

So how do you make every ad dollar work harder? By ensuring your paid traffic converts profitably.

‍

Here are five proven ways to increase your Return on Ad Spend (ROAS) this holiday season, featuring real-world examples like Fresh Clean Threads, who used WAIR’s Fit Confidence technology to achieve 3–4X higher ROAS than their other Meta ads.

‍

1. Lead with Confidence, Not Confusion

Shoppers are hesitant to buy apparel online because they’re not sure what size will fit. In fact, 70% of returns in apparel are due to size and fit issues (Loop, 2025).

By integrating WAIR’s Body Prediction + Size Recommendation AI, brands can show shoppers their perfect size before they ever hit the site — even directly within ads, landing pages, and email campaigns.

That’s exactly what Fresh Clean Threads did: their WAIR-powered Meta ad promised “Shop the same size in every style” and outperformed all other creatives by 3–4X ROAS.

✅ Pro Tip: Include real fit examples in your ad creative (height, weight, and size). It builds immediate trust and eliminates uncertainty.

‍

2. Align Ad Creative with Product Fit

Your imagery should do more than look good — it should reassure.
Use fit models representing diverse body types and clearly call out sizing details (“Joe – 5’10”, 177 lbs, wears M”).

The more relatable your model, the higher the engagement and add-to-cart rates.
According to Meta’s Creative Shop, ads that personalize visuals to the shopper’s identity see up to 2X higher CTR.

Check out how Fresh Clean Threads did this by including WAIR in their ad (Youtube Link).

✅ Pro Tip: Test different model/size combinations and measure click-through rates. Pair these creatives with WAIR’s size predictor for best results.

‍

3. Personalize Landing Pages for Fit Confidence

When shoppers click through an ad, the experience should continue the conversation.

If your ad mentioned fit or size consistency, make sure your landing page reinforces that with WAIR’s widget and personalized callouts.
This continuity keeps the customer journey friction-free and leads to higher CVR.

✅ Pro Tip: Use WAIR’s inline size recommendations on PDPs and universal placement banners across your store to maintain confidence throughout checkout.

‍

4. Use Fit Data to Retarget Smarter

Traditional retargeting focuses on abandoned carts or viewed products.
WAIR customers go deeper — they use fit data (like body shape and preferred size) to retarget shoppers with better creative alignment and offers.

Example: Instead of “Still thinking about our jeans?” — try “Still need the perfect size in your favorite jeans?”
It’s subtle, but it works. Personalized fit-based retargeting can reduce CPA by up to 30% according to internal WAIR customer data.

‍

5. Make “Fit Confidence” Part of Your Brand Promise

High-ROAS brands position fit confidence as part of their identity, not just their UX.
Fresh Clean Threads’ ad didn’t sell tees — it sold certainty:

“Find your size once. It fits the same in every style.”

That message builds trust, reduces hesitation, and drives first-time and repeat purchases alike.

✅ Pro Tip: Feature fit confidence in your email headers, home page banners, and influencer scripts. Consistency breeds familiarity — and familiarity converts.

‍