Fashion Sustainability Doesn’t Have to be a Myth

Take a Step Toward Being Sustainable

Hands holding sustainably sourced clothing and cotton

Did you know that 5.2% of the waste in our landfills are textiles and 20% of industrial water pollution is a result of textile treatment? Furthermore, many of the materials in our clothes can take up to 200 years to decompose. 

The Verge reported in 2019 that the US annually creates over 15 million metric tons of CO2 emissions exclusively from product returns, which is the same amount of CO2 emission three million cars on the road will produce.  

While these are alarming stats, let’s also keep in mind that e-commerce sales during the COVID era have grown by more than 28% on average, as reported by Big Commerce. More sales, more returns, more waste…you see where we are going here?

The fashion industry is capable of evolving towards a more sustainable future, but the challenge is to still maintain profitable business models while achieving that goal. The idea of a perfectly circular and environmentally sustainable model based on complete use of biodegradable materials, additive manufacturing, and mass customization with zero sampling is becoming attainable with the latest technical achievements, however, this model is not profitable. On the other hand, we have ambivalence– a.k.a. doing nothing because the challenges are too big. So where is the middle ground? Here are three steps that can bridge the gap between sustainability and profitability.

The Groundwork to Become a “More” Sustainable Industry

At WAIR, we believe in a three-step program to help our customers achieve profitable sustainability… something we’re sure will be #EarthDay approved. 

WAIR's Fit Advisor in action

Step 1: Make sure your shoppers have the information and tools necessary to order the best fitting sizes. By ensuring this, you help reduce the amount of size-related returns cutting down on the overall CO2 emission output and additional supply waste processing these returns.  The WAIR Fit Advisor has helped brands reduce product returns for size and fit reasons by up to 64%.

3D avatars used for sustainable garment manufacture

Step 2: Use the body data collected from shoppers who use the WAIR Fit Advisor to ensure that your grade rules and patterns align with the bodies of your shoppers.  Then using WAIR’s digital 3D avatars, you can integrate your digital 3D design solutions to help reduce physical sampling requirements by up to 40%.

WAIR's sizing services used for sustainable garment manufacture

Step 3: Use the same body data collected from the WAIR Fit Advisor to safeguard adequate size management to ensure your brand’s sizes make for the best fit for your shopper’s bodies. You can do this in the production line for your total shopper as well as in your warehouse/stores for your regional shoppers to increase your sell-through rates.

Interested in learning more about WAIR? Schedule a demo here and be sure to follow us on Twitter, Instagram , LinkedIn, and Facebook for all your fashion content needs!