We wanted to formally introduce ourselves.
We’re WAIR, the AI-driven modern solution for a personalized fit. Our Fit Advisor technology brings the precision of an in-person fitting room experience to online shopping by providing shoppers with personalized size recommendations based on their unique body dimensions.
What We Do.
WAIR helps eCommerce apparel brands – like Cuts Clothing, Rhone, Superdry, ACTA, Public Rec, FOR Days, and The Warehouse – unlock a more profitable and sustainable business model by aligning their eCommerce strategy with the body dimensions of their shoppers.
When brands integrate our technology they unlock so much more than size recommendations. As brands build shopper confidence with accurate and personalized sizing experiences, they also produce a gold mine of intelligence. Not only does WAIR deliver insight into the shoppers’ unique body dimensions, but the technology also highlights individual shopping habits. This allows brands to reveal factors that influence shoppers’ buying decisions and more.
The benefits of WAIR’s technology don’t stop there. By helping brands better align with the body dimensions of their shoppers, WAIR ensures that apparel is produced to meet market demand, thus reducing waste throughout the entire supply chain. Minimizing overproduction and increasing sell-through and shopper satisfaction, WAIR helps decrease the apparel industry’s carbon footprint.
“The first and most crucial step is to help shoppers order the best-fitting size as seamlessly as possible, this helps our brand partners immediately increase conversions and reduce returns by making size selection easy. Then we use the resulting data to help our brand partners align their eCommerce strategies with their shoppers’ bodies to further enhance profitability and sustainability.”Greg Moore, CEO of WAIR
How We Do It.
Simply put, WAIR’s Fit Advisor intake form quickly captures shopper information to allow WAIR to predict the dimensions of the shopper’s body. We then align the shopper’s body with the intended fit of the product and recommend the best-fitting size. During this process, Fit Advisor captures shopper journey information like location, marketing campaign attribution, products purchased, kept, and returned, as well as product review information. We tie shopper data together with their body to contextualize the entire journey based on body dimensions. WAIR’s analytics engines then allow our brand partners to make valuable and quantitative decisions based on the resulting data and analytics.
What Makes Us Unique.
WAIR has exclusive access to over 2,500,000 3D body scans captured from proprietary scanners deployed in 50 countries. This dataset continues to grow by more than 750,000 unique scans each year. This data is the foundation of WAIR’s body prediction IP as well as how we align prediction data with real 3D body data for our advanced analytics. No one else has this data, and everyone wants it.
When compared against control groups, WAIR’s Fit Advisor commonly increases conversion rates by 28% and reduces product returns by 21%.
Size and fit recommendations are just the beginning. We understand the true value of knowing the body dimensions of shoppers and we work closely with our brand partners to continue to unlock this treasure trove. Thus far, we’ve helped our brand partners:
- Integrate actual shopper body dimensions into their product design, thereby increasing fit coverage
- Optimize their size run forecasting (per channel & per region) based on body dimensions, not just what sold last time
- Optimize their marketing spend to focus on channels that drive shoppers that fit your available sizes
- Optimize their marketing spend to focus on channels that drive shoppers that align with your sizing strategy