Founded in 2008 by best friends Adrian Norris and Edwina Forest, Aje is a contemporary Australian fashion brand dedicated to raw beauty, tough femininity, and effortless cool. Grounded in their mutual love of the arts, the like-minded pair devote each seasonal collection to their intrinsic sense of duality, balancing toughness with femininity, untamed volume with structure, and signature statement pieces alongside effortless essentials.
The WAIR Effect
Shortly after implementing WAIR onto its eCommerce site, Tee Shirt Palace found an increase in new shopper conversions by boosting shopper confidence in sizing significantly. As their shoppers use WAIR to find their best-fitting products they continue to benefit from the influx of body data insights and purchase behavior.
WAIR Partner brands
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