Fresh Clean Threads
After establishing their D2C eCommerce website, Fresh Clean Threads saw rapid growth and wanted to cultivate a best-in-class brand experience for their growing shopper base. They decided the best way to achieve this and cement shopper loyalty was to eliminate the most common point of friction within their shopper’s journey, which (unsurprisingly) was sizing and fit.
From humble beginnings as a tee shirt subscription service operating out of a San Diego guest room to one of the most prominent names in men’s lifestyle apparel, Fresh Clean Threads sets the benchmark for wardrobe staples that look (and fit) great without breaking the bank.
The WAIR Effect
"Fresh Clean Tees integrated WAIR and immediately saw a material lift in revenue per session. We stopped driving traffic to our size charts, pushing all shoppers to use WAIR due to the user experience and conversion benefit. With WAIR, customers can easily confirm their size and continue their shopping experience, knowing they are checking out with the proper fit. The benefits have been significant." - Daniel Silverman, Senior E-Commerce Product Manager @ Fresh Clean Threads
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