Leveraging Recommerce to Solve Your Greatest Returns Challenges w/ Brian Taylor of Hafback

The word “return” is often viewed with disdain by brands and retailers alike, especially in the world of eCommerce. But what if we told you that returns can present a unique opportunity for your brand to balance sustainability with profitability? In this episode of WAIR Chats, we sit down with Brian Taylor, Founder and CEO of Hafback, to discuss his company’s innovations in reverse logistics, the early days of entrepreneurship, and what drives him as an eCommerce revolutionary.