ABLE
ABLE knew the modern woman didn't have time to waste trying to find her best-fitting clothing online. They implemented WAIR to remove size confusion from the shopper journey and drive loyalty via personalized sizing experiences.
Born with a mission to empower women to create a better future for themselves and their families, ABLE is known globally for its thoughtfully designed wardrobe staples that are not only an investment piece for your wardrobe but also for women everywhere.
The WAIR Effect
Shortly after introducing their shoppers to sizeless commerce, ABLE saw shopper confidence in sizing flourish, ultimately driving up conversion rates by 18%. The body data captured by WAIR will prove instrumental in helping ABLE shape their eCommerce strategy around the bodies of its shoppers.
WAIR Partner brands
Join the brands that trust WAIR for size and fit
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