Cotes of London
As Cotes of London began experiencing high-volume growth, their team wanted to introduce a modern sizing solution to their shoppers to drive conversions and reduce size-related returns. WAIR helped their team achieve these goals while capturing the valuable body data needed to optimize other business units.
Born to complement the adventurous lifestyles of women everywhere, Cotes of London is a revered provider of sustainably-made outerwear and wardrobe staples that combine timeless elegance with ironclad functionality.
The WAIR Effect
Within only 90 days of installing WAIR onto their eCommerce site, Cotes of London saw a 23% overall increase in conversion rates. As their shoppers continue to use WAIR to find their best-fitting sizes, Cotes of London continues to gather valuable insights that will help shape their eCommerce strategy.
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