NBT Clothing
Since their brand specializes in purpose-built apparel, NBT Clothing knew that sizing and fit would make or break the success of their core product offerings. They looked to WAIR to assist in shaping their sizing strategy around the body types of their shoppers.
Founded in 2021 by Nick Urso, NBT Clothing redefines traditional motorcycle gear by combining sleek aesthetics with the functionality, and protection riders require on a daily basis. Their core product offerings help everyday riders stay prepared for the tarmac and look good doing it.
The WAIR Effect
With 40% of all online orders relying on WAIR for size guidance and a 22% increase in new shopper conversion rates since integration, NBT Clothing's entry into the world of sizeless commerce has been a resounding success. NBT Clothing continues to collect valuable body data on its shoppers to influence new product designs and optimize inventory management.
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