Seafolly
While their shoppers loved their collections, Seafolly found it challenging to communicate sizing using size charts and model dimensions. Their team knew that a modern sizing solution was needed to drive conversions and reduce returns during the peak summer months.
Born on the beaches of Sydney, Seafolly is championing a new era of swimwear that personifies the fiery Australian beach life while emphasizing the perfect fit every step of the way. Designed with modern women in mind, Seafolly provides shapes and support to suit various body types, destinations, and activities.
The WAIR Effect
After integrating WAIRÂ onto their eCommerce site, Seafolly saw a 17% increase in average order value and a 30% increase in conversion rates from new and returning shoppers! To this day, over 33% of Seafolly's shopper base continues to rely on WAIR for size and fit guidance during their journey.
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